Promotion is about carrying your groups message to the community. It is great step in reaching the widest possible number of people that you can help or serve. OurCommunity.com.au has a great article here about promoting your community:
Carrying your group’s message to the community
Brochures are an informative paper document, that can be folded into a template, pamphlet or leaflet. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits.
Newsletters are a great way of communicating to your community your activities and important information for the community. A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers.
A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries. Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.
A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
Create affordable business cards, marketing materials, signage, and much more in minutes with Vistaprint.
Another option is to customize a logo for your company easily with “Free logo services” logo maker. They offer free logo design and for a small cost support services also.
Fiverr is a global online marketplace offering tasks and services, beginning at a cost of $5 per job performed, from which it gets its name.
Business cards serve many purposes but their primary purpose is to tell what you do and give the recipient a way to contact you. A business card typically includes the giver’s name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number (s), fax number, e-mail addresses and website.
Creating banners & signage can be important for your Community Group. Banners are a popular way to promote your Community Group as they are easy to use and inexpensive. The best thing about banner printing is that the banners can be used over and over again with no further cash outlay needed.
Banners & SIgns from Vistaprint
Canva is a free design tool aimed at beginners and professionals alike. It won’t replace Photoshop, but for simple tasks, it may render it unnecessary. Some items are free to use and other features require payment. It is a great tool to use for the free and paid features. Canva makes design simple for everyone. You can create designs for web or print, presentations, facebook covers, flyers, posters, invitations and so much more.
Your marketing plan can form part of your business plan, and will help you to coordinate all your marketing efforts and ideas so you can market your business effectively. It’ll also help you take a structured approach to develop products and services that meet and satisfy your customers’ needs.
Business.gov.au – Marketing Plan Template and Guide
Marketing plan template and guide doc